The AI-powered app helps homeowners manage maintenance, documents, energy use, and everyday home decisions.
Martha Stewart is bringing her expertise into the AI era with a new startup called Hint, an AI-powered assistant designed to help homeowners manage and maintain their properties.
Launched today, Hint uses artificial intelligence to simplify home management tasks, including maintenance schedules, energy tracking, soil and air quality analysis, insurance guidance, and document organization.
The app also works as a digital storage hub for important home-related files, such as contracts, invoices, warranties, and inspection reports. Users can search and interact with these documents through Hint’s built-in AI assistant.
Martha Stewart Takes an Active Role in the Startup
Hint co-founder and CTO Kyle Rush says Martha Stewart is deeply involved with the company’s development.
Although she is not a financial investor, Stewart is a true co-founder with an equity stake and actively contributes to product development, branding, and user experience.
Rush says Stewart regularly reviews the app, providing feedback on everything from home-related information accuracy to design decisions.
Her decades of experience in home management and lifestyle expertise have helped shape the app’s features and direction.
From Energy Efficiency Tool to AI Home Manager
Hint originally launched in 2024 as a platform focused on helping homeowners navigate home decarbonization incentives.
However, the team quickly realized the opportunity was much broader.
“We realized people don’t really have an app to manage their homes,” Rush explained. The company then shifted its focus toward creating an AI assistant for everyday home ownership.
The move reflects a larger trend in artificial intelligence: expanding beyond traditional chatbots and applying AI to practical, real-world problems.
Building a Digital Profile of Your Home
To get started, users simply enter their home address. Hint then creates a personalized home profile using public information such as:
- Property records
- Local weather data
- Soil information
- Utility details
- Environmental conditions
Homeowners can also upload important documents, including:
- Inspection reports
- Mortgage documents
- Insurance policies
- Home warranties
- Service invoices
- Maintenance records
The AI analyzes this information to provide insights about the property’s condition and potential risks.
For example, Hint can help homeowners understand how soil conditions may affect drainage or foundation stability, how climate conditions may influence flood risks, and how energy usage could impact household costs.
AI-Powered Home Maintenance
One of Hint’s key features is personalized home maintenance management.
Users can upload photos of major appliances, allowing the AI assistant to provide guidance on maintenance tasks and answer questions about household systems.
Many homeowners know basic tasks like replacing refrigerator filters but may overlook smaller maintenance steps, such as cleaning appliance coils, flushing water heaters, or checking important systems.
Hint creates a customized maintenance schedule and sends reminders about upcoming tasks.
The schedule changes over time based on the home’s age, equipment, location, and environmental conditions.
A Smarter Way to Manage Your Home
Beyond maintenance reminders, Hint provides users with an overall “home score,” offering a quick overview of how well they are managing their property.
The app’s AI chatbot can answer questions ranging from simple maintenance requests to more complex financial decisions.
Examples include:
- When was the air conditioner last serviced?
- How much am I paying for electricity?
- Is my insurance coverage sufficient?
- Should I consider using home equity?
Hint can also help homeowners evaluate insurance-related decisions, such as whether filing a claim makes sense or whether coverage gaps exist.
Built With Modern AI Technology
Behind the scenes, Hint uses commercial AI technologies, including tools from OpenAI and Gemini for image-related features.
The company plans to keep its core AI features free while introducing premium options in the future, such as managing multiple properties.
Currently, Hint generates revenue through partnerships with home service providers, while maintaining separation between recommendations and commercial relationships to avoid biased suggestions.
The Future of AI-Powered Homes
The company’s name combines “H” from home with “intelligence,” representing its goal of making home management easier through AI.
Hint has raised $10 million in funding from investors including Montauk Capital, Slow Ventures, Tusk Venture Partners, Energy Impact Partners, and others.
The iOS app is currently available for free without subscriptions or advertisements.
According to Kyle Rush, the company’s vision is simple: make AI-powered home management accessible to every homeowner.
As AI continues moving from general-purpose assistants into specialized everyday tools, Hint represents a new direction — using artificial intelligence not just to answer questions, but to actively help people manage their homes.
